Press Release

View printer-friendly version
<< Back
Jun 20,2018
TPG Capital Partners with Anastasia Beverly Hills

Leading  beauty brand will leverage support of global investor to further its growth and  international expansion

Los Angeles, San Francisco, and Fort Worth, Texas – June 20, 2018 – TPG  Capital (TPG), the private equity platform of global alternative asset firm  TPG, announced today that it has entered into an agreement to make a strategic  minority investment in Anastasia Beverly Hills, a high-growth, prestige beauty  company. TPG is partnering with Anastasia Beverly Hills to help enhance its  operations and growth, with a focus on e-commerce and international expansion. Terms  of the transaction were not disclosed.

“It has been incredible to watch  Anastasia Beverly Hills evolve,” said Anastasia Soare, Founder and CEO of  Anastasia Beverly Hills. “With the help of my daughter, Claudia, what started  as a singular brow studio in Beverly Hills has gone on to become one of the  fastest growing companies in today’s global beauty industry. Claudia and I are  extremely excited to announce our partnership with TPG. This is the next step  in Anastasia Beverly Hills’ evolution. Their minority stake in the company will  allow us to reach even more of our loyal fans across the globe.”

Anastasia Beverly Hills was founded  in 1997 by Romanian-born entrepreneur Anastasia Soare. Soare came to the United  States with a strong entrepreneurial vision and unique approach to beauty.  Since launching the brand, Soare has created an entirely new category in  cosmetics – eyebrows – centered around her revolutionary brow-shaping  technique, the patented Golden Ratio Eyebrow Shaping Method. In addition to  brows, Soare and her daughter, Claudia Soare, have expanded its product set  into the eyes, face, and lips categories, winning numerous accolades for their  breakthrough products, such as the Original Contour Kit. With 17 million Instagram  followers, the company uses social media to cultivate a consumer community  focused on product education, quality, and artistry.

“Anastasia, Claudia, and their  team have successfully built an authentic, high-growth, and innovative brand  that deeply resonates with consumers,” said Paul Hackwell, Partner at TPG  Capital. “As investors, we are excited by the opportunity to partner with  dynamic entrepreneurs like Anastasia and Claudia to bring their vision to the  next level. We are impressed by the company’s differentiated product offering  and strong consumer advocacy, and look forward to working closely with  management to further accelerate growth.”

Across its funds, TPG has  significant experience partnering with strong consumer brands across industries  to build and scale their businesses. Select investments include Cirque du  Soleil, Life Time Fitness, Rodan + Fields, and Viking Cruises.

Imperial Capital acted as financial advisor to  Anastasia Beverly Hills. Goldman Sachs & Co. LLC, RBC Capital Markets, UBS  Investment Bank, and Deutsche Bank acted as financial advisors to TPG and are  providing financing for the transaction. Kirkland & Ellis served as legal  advisor to Anastasia Beverly Hills, and Ropes & Gray served as legal  advisor to TPG.

About  Anastasia Beverly Hills
Romanian-born beauty entrepreneur  Anastasia Soare launched her namesake brand with a Beverly Hills  flagship salon in 1997 and the company’s first product line in 2000. Rooted in  the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a  passionate prosumer audience.

ABH has received  numerous accolades for products including cult classics  Brow Wiz, Contour Kit, Liquid Lipstick, and Eye Shadow Palettes, as well as industry-wide recognition for digital innovation.

Soare was first  to introduce and patent the Golden Ratio Eyebrow Shaping  Method, which has gone on to become a modern beauty essential. ABH products are  available at, Dillard’s, Macy’s, Nordstrom, Sephora,  ULTA, and select retailers in over 25 countries. ABH is committed to  cruelty-free product formulation, testing, and development.

About TPG
TPG is a leading global alternative asset firm  founded in 1992 with more than $82 billion of assets under management and  offices in Austin, Beijing, Boston, Dallas, Fort Worth, Hong Kong, Houston,  London, Luxembourg, Melbourne, Moscow, Mumbai, New York, San Francisco, Seoul,  and Singapore. TPG’s investment platforms are across a wide range of asset  classes, including private equity, growth venture, real estate, credit, and  public equity. TPG aims to build dynamic products and options for its investors  while also instituting discipline and operational excellence across the  investment strategy and performance of its portfolio. For more information,  visit

Media  Contacts:

Anastasia Beverly Hills
Kim Perry
646-517-5533 x 109

Erika White